Del odio al amor
Commercial for Banco de Bogotá, developed with McCann Bogotá under the concept "Cambiando Contigo". The bank's transformation told through the evolving relationship between a man and a dog — from hate to love.
Deliverables
Creative Direction
Direction
Commercial
Editing & Post
Color & Sound
Date
2023
Client
Banco de Bogotá
Industry
Banking
From hate to love — a story of change told through staging, expressive cinematography, and a tone that balances emotion and warmth.
The challenge was to portray transformation in a natural, relatable way. Carefully crafted staging, expressive cinematography, and smooth storytelling bring the evolving connection between the characters to life — reinforcing the bank's new identity with warmth and authenticity.
Banco de Bogotá
