Empeño
Commercial for Nacional Monte de Piedad, created in Mexico with Anónimo. The story of a father whose quiet, constant effort builds the path his daughter will one day walk on her own.
Deliverables
Creative Direction
Direction
Commercial
Editing & Post
Color & Sound
Date
2019
Client
Monte de Piedad
Industry
Financial Services
What is given comes back — a life of quiet sacrifice told through the passage of time.
The challenge was authenticity: no exaggeration, no artifice. Lighting, framing, and narrative rhythm follow the passage of time, with the camera staying close to the gestures of dedication that leave a lasting mark.
Monte de Piedad