Herencia

Commercial for Nescafé Chile with Publicis Chile, shot in the coffee fields of Colombia. A story of legacy: a father, a daughter, and the values that pass from one generation to the next.

Deliverables

Creative Direction

Direction

Commercial

Editing & Post

Color & Sound

Date

2021

Client

Nescafé

Industry

Food & Beverage

Cultivated with respect — a generational story told through the warmth and vastness of the Colombian coffee landscape.

A man using an Apple VR headset.
A woman taking a photo with a camera.

The film follows a father and daughter for whom working the land is both lesson and challenge. Cinematography leans on the scale and warmth of the fields, while direction focuses on natural gestures — the small acts through which values endure across generations.

A woman capturing a photo with her camera while lying on the floor.
Three friends enjoying work while sitting in a picnic setup.
A man listening through headphones.
Two friends walking on the street and talking.

Nescafé